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Born in the whitecaps of Winnipesaukee
Every great lure starts with a fisherman’s problem to solve.
For Harry Ellison, it was simple — he wanted a lure that flashed like real baitfish, moved with a true side-to-side swing, and held up to years of casting. That idea became The Harry Lure®: a handcrafted metal flash lure trusted by anglers across New England.
Our Design Philosophy
The Harry Lure®️ isn’t just another spoon.
It’s a flat, balanced flash lure engineered to create a tight, natural swing — flashing light and vibration that triggers fish instinctively. We’ve refined every curve, cut, and finish to give anglers a lure that simply catches more fish.
Whether you’re fishing for trout in Rangeley, salmon on Sebago, or stripers along the New England coast, The Harry Lure® delivers the same consistent action cast after cast.
Thousands of anglers have already discovered what makes The Harry Lure® different. Whether you’re fishing for fun or for the freezer, our Maine-made flash lures help you fish smarter and catch more.
